Why REI Co-op Is Doubling Down on Running Shoes and Exiting Its Branded Footwear Business [Yahoo! Finance]
Nike, Inc. (NKE)
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Source: Yahoo! Finance
For starters, the outdoor retailer confirmed with FN that it is exiting its REI-branded footwear business after 2024, four years after the company revealed to FN that it would begin producing its own shoes. In the time since its initial launch, REI has delivered eco-friendly hiking boots, trail runners and more. More from Footwear News Hoka's Skyward X Sneaker Puts a Carbon Fiber Plate and PEBA Foam Inside a Daily Runner Jennifer Garner Laces Into Brooks Sneakers in Los Angeles “We will still partner with brands, but for the foreseeable future, we will not be producing REI-branded footwear products,” Fan Zhou, REI general manager of run, told FN. “There is amazing innovation out in this space, we're excited to lean into that and we don't think our true differentiated value add is in the manufacturing of footwear.” REI confirmed that its Flash TT hiking boots and Swiftland MT BlueSky trail running shoes , which are in stores now, are the last of its branded footwear that wil
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