You can lace Nike's Adapt BB shoes with a smartphone app, and get a glimpse of the future of footwear [CNBC]
Nike, Inc. (NKE)
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Source: CNBC
You can lace Nike's Adapt BB shoes with a smartphone app, but that's just the beginning Source: Nike Nike Adapt BB basketball shoe The Adapt BB, priced at $350, does more than just lace itself. Using a power lacing system called Fit Adapt, users can adjust to find the perfect fit whether it's manually or digitally, using the Nike Adapt mobile app. A custom motor and gear train tighten or loosen to customize to your foot. For Nike, this opens a new world of smart data insights into athletes' workouts. For athletes, it represents a new era and way they interact with sneakers. "Athletes will be able to update and evolve their shoes with upgrades, new features and services all through smartphone technology inside their footwear," said Michael Donaghu, Nike's vice president of innovation. While Nike touts this shoe as a "mobile sports research lab on feet everywhere," the shoe currently doesn't provide any data, but the company said that will be coming. "We are moving from fit to firmware,
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