Nielsen And Scripps Reach Multi-Year Agreement For Measurement Services
Nielsen N.V. Ordinary Shares (NLSN)
Last nielsen n.v. ordinary shares earnings: 4/30 06:30 am
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Source: PR Newswire
NEW YORK, April 9, 2020 /PRNewswire/ -- Nielsen (NYSE: NLSN) and E.W. Scripps Company (NYSE: SSP) today announced a multi-year agreement under which Nielsen will provide a comprehensive suite of measurement services for the Scripps local television stations, including those recently acquired from Raycom, Cordillera and Tribune. This agreement includes Nielsen's Local TV Measurement, Nielsen Scarborough, NLTV, Ad Intel, Arianna and Nielsen Grabix. "As local measurement becomes increasingly complex, we are pleased to include Nielsen data in the comprehensive suite of tools we deploy across all of our markets," said Brian Lawlor, President of Local Media at Scripps. "With Nielsen as our partner, we are confident Scripps will continue to provide the highest level of service and expertise to our viewers, our advertising partners and the communities we serve." "Scripps is one of the most innovative broadcasters in the industry and is a leader in providing advertisers access to viewers acr
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