The Top Companies Reaping Rewards From Popular Loyalty Programs
Nielsen N.V. Ordinary Shares (NLSN)
Last nielsen n.v. ordinary shares earnings: 4/30 06:30 am
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Source: PR Newswire
PALM BEACH, Florida, April 9, 2020 /PRNewswire/ -- Our world is more connected than ever before thanks to social media. In fact, for the 3.5 billion social media users worldwide, it's changed the way we gather information, the way we shop, the way we socialize, and the way we work. For businesses, it has provided an incredible opportunity to connect with customers in ways that weren't possible years ago. It's allowed some to create successful loyalty programs, which are wildly popular for consumers. Facebook, for example is testing a new option that connects brand loyalty programs to in-app activity. And while loyalty programs may "be the oldest trick in the book," says Business Insider, "they remain one of the most effective for getting consumers to stick with a company." Demand for such loyalty programs is also creating sizable opportunity for companies such as Pennexx Foods Inc. (OTC: PNNX), Rakuten Inc. (OTC: RKUNY), Nielsen Holdings PLC (NYSE: NLSN), Quotient Technology Inc. (NYS
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