Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper Targeted Advertising
Nielsen N.V. Ordinary Shares (NLSN)
Last nielsen n.v. ordinary shares earnings: 4/30 06:30 am
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Source: PR Newswire
NEW YORK, April 8, 2020 /PRNewswire/ -- Voxnest, an audio technology company, announced that it has signed a new agreement with Nielsen today for the use of Nielsen Audience Segments. With this contract, both advertisers who utilize Voxnest Audience Network and podcast publishers on Spreaker, a Voxnest brand, will utilize the integrated data in order to achieve a richer understanding of podcast listeners, get specific with audience targeting, and drive better advertising outcomes overall. Through the technology of Voxnest Audience Network – the marketplace with more than 20,000 podcasts and 200 million monthly downloads – Voxnest helps advertisers connect with prospective customers, target their niche and optimize for best results. With the integration of Nielsen Audience Segments, advertisers in the programmatic marketplace will be able to get even more granular with delivering ads to specific segments of podcast listeners based on data like purchase intent, demographics, interests,
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