Consumers should do their research before giving in to Travel Tuesday temptation [Los Angeles Times (CA)]
NerdWallet, Inc. (NRDS)
Company Research
Source: Los Angeles Times
In the last 20 years, more segments of the retail industry have vied for their own piece of the holiday shopping season. The travel trade has firmly joined the trend with another post-Thanksgiving sales push: Travel Tuesday. On the same day as the nonprofit world's Giving Tuesday, airlines, hotels, cruise ship companies, travel booking platforms and tour operators get in on the annual spirit to spend by promoting one-day deals. Consumer advocates say there are legitimate savings to be had but also chances to be misled by marketing that conveys a false sense of urgency. “People see ‘40 percent off' and assume it's a once-in-a-lifetime steal, without recognizing that the underlying price may have been inflated or that the same itinerary was cheaper last month.” Sally French, a travel expert at personal finance site NerdWallet, said. She and other seasoned travelers advised consumers who want to see if they can save money by booking trips on Travel Tuesday to do research in advanc
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