First the quarter zip, now a '401(k) mullet' — what Gen Z trends say about the economy [CNBC]
NerdWallet, Inc. (NRDS)
Company Research
Source: CNBC
Rapper T-Pain summed it up in a photo of himself on Instagram with the caption: “401k and a quarter zip.” “What used to be boring — the 401(k) — is unattainable and therefore sexy,” says Thomaï Serdari, a professor at NYU's Stern School of Business. But young adults aren't just trying to look financially responsible; they are also saving more for retirement than previous generations did, according to Fidelity. Actor Austin Butler attends the 16th Governors Awards at the Ray Dolby Ballroom at Ovation Hollywood in Los Angeles, Nov. 16, 2025. Valerie Macon | AFP | Getty Images With an affordability crisis taking hold, financial stability is in fashion . Whether it's wearing a quarter-zip sweater or the latest “401(k) mullet” hairstyle, young men, especially, are leaning into styles that give an air of monetary responsibility. “Men not only found a voice but are finding their place through these trends,” said Thomaï Serdari, professor of marketing and director of the fashion
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