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0 0 0 0 -0.00366598778004073 0.000407331975560145 -0.00162932790224029 -0.00366598778004073
Stock impact report

NRDS Shares Rise 12.6% in 6 Months: Should You Hold or Fold Now? [Yahoo! Finance]

NerdWallet, Inc. (NRDS) 
Company Research Source: Yahoo! Finance
FUTU Holdings rallied 0.2% while LendingClub rose 60.7% in the same time frame. Price Performance Image Source: Zacks Investment Research Given NRDS's impressive rally, investors might wonder if the opportunity to add this stock to their portfolio has passed. To answer this, let us delve deeper and analyze factors at play. NerdWallet is actively reducing its historical reliance on organic Google traffic by expanding into performance marketing, artificial intelligence (AI)-driven discovery and deeper financial services. Over the past year, the company has invested in paid marketing capabilities to acquire high-intent users more predictably and with attractive unit economics. Management noted that in third-quarter 2025, these efforts helped offset organic search pressure, particularly within Credit Cards and small and medium sized business (SMB) products. At the same time, NerdWallet is beginning to benefit from AI-driven referral channels, including traffic originating from l Show less Read more
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