Nissan's Future Plan Cuts the Fat, Keeps the Cars You Actually Want [Yahoo! Finance]
NISSAN MOTOR LTD S/ADR (NSANY)
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Source: Yahoo! Finance
strategy that calls for downsizing its global product portfolio from 56 to 45 nameplates, zeroing in on core models and its most recognizable nameplates, and tapping partnerships to augment the lineup where necessary. While it's a drastic culling of the herd, North America will not feel much, if any, pain. “If I look at my cycle plan now and in 2030, I get more cars not less,” Nissan Americas chief planning officer Ponz Pandikuthira told MotorTrend . “We'll get more cars than we're gonna cut. I'm in a net win.” We asked Nissan Motor Corporation President and CEO Ivan Espinosa about his criteria for what stays and what goes. The criteria are quite simple, he explained. “Every product in the portfolio should contribute something. It could be profit or volume or brand strengthening,” Espinosa said. Under the next phase of Nissan's restructuring plan, the automaker has drawn up a clear role for each model and region. Three core vehicle families will generate more than 80 percent of
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