BLUE BOTTLE COFFEE REVIVES THE LEGACY OF 1950S ESPRESSO WITH FIRST ESPRESSO LAUNCH [Yahoo! Finance]
NESTLE S.A S/ADR (NSRGY)
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Source: Yahoo! Finance
OAKLAND, Calif. March 12, 2024 /PRNewswire/ -- Today, Blue Bottle Coffee is releasing a new, limited-edition espresso blend and set - First Espresso - created to pay homage to the iconic espresso culture of the 1950s. With First Espresso, Blue Bottle invites coffee drinkers on a nostalgic journey back in time to experience the essence of the first modern espresso, which fueled the freethinkers and creative tastemakers of the era. The 1950s marked a significant period for the popularization of espresso, setting the stage for the global coffee culture we enjoy today. The widespread adoption of modern espresso machines, developed by Giovanni Achille Gaggia , revolutionized brewing by utilizing nine bars of pressure to extract coffee, resulting in espresso with a rich crema. This innovation improved the taste of espresso, making it more appealing to the public, and establishing crema as a symbol of quality during that time. The rise in popularity of espresso fueled the growth of coffee
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