How Cymbiotika Is Betting That Wellness Is Beauty's Next Chapter [Yahoo! Finance]
NESTLE S.A S/ADR (NSRGY)
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Source: Yahoo! Finance
The excitement of the first few shows fades after your third sleepless night, when the blur of sequins and espresso shots starts to feel like a test of endurance. But something has shifted backstage and in the goody bags and even the conversations happening between shows. Alongside the makeup artists and hair stylists running on fumes and prayers, something new is in the room: collagen powders lined up next to the coffee station, liposomal supplement sachets tucked into model kits, recovery drinks replacing the post-show champagne. Vital Proteins set up an entire diner during NYFW 2026 just to keep the backstage crews – the stylists, the nail techs, the estheticians – functional enough to make it to the next show. It's less a trend and more of a takeover. Wellness has earned a seat at fashion's most exclusive table, and it's long overdue. No one knows this better than Durana Elmi , the co-founder and COO of supplement brand Cymbiotika . From the brand's inception, Elmi has positio
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