New Nestle boss plans bigger focus on four areas to boost growth [Yahoo! Finance Canada]
NESTLE S.A S/ADR (NSRGY)
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Source: Yahoo! Finance Canada
Feb 4 (Reuters) - Nestle's new CEO is planning a sharper focus on four product categories - coffee, pet care, nutrition and ?health, and food and snacking - to try to lift sales volumes at ?the world's largest food maker, a source close to the matter told Reuters. The strategy from Philipp Navratil, appointed ?last year after the firing of his predecessor, reflects a stronger emphasis on the four areas rather than a major overhaul of the business, the source added. Nestle declined to comment on the information, which was first reported by The Financial Times. Savings would be used to ?support investment in coffee, pet ?food, nutrition, and food and snacks such as KitKat chocolate bars and Maggi seasonings. The money will be channelled into product development and marketing ?to boost sales volumes. Navratil has previously highlighted volume growth – selling more products – as a priority. Nestle sees strong potential in coffee, citing developments such as cold-brewed products
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