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Stock impact report

New Research Finds AI Is Now Foundational to Modern Marketing

NetApp, Inc. (NTAP) 
Last netapp, inc. earnings: 2/12 04:01 pm Check Earnings Report
US:NASDAQ Investor Relations: investors.netapp.com
Company Research Source: Business Wire
AI’s Impact on Marketing Doubles as Teams Move from Experimentation to Embedded Use SAN JOSE, Calif. & SAN FRANCISCO--(BUSINESS WIRE)--NetApp® (NASDAQ: NTAP), the Intelligent Data Infrastructure company, today announced its participation in a new marketing research study conducted by Callan Consulting, a Silicon Valley executive marketing consulting firm, joining 18 B2B and B2C technology companies to examine how AI is reshaping modern marketing organizations, marking a clear shift from early experimentation to embedded, enterprise-wide adoption.According to the State of AI in Technology Marketing 2026 report, based on in-depth interviews with CMOs and senior marketing leaders at the participating companies, the study finds that AI is becoming rapidly integrated across core marketing teams and workflows—from content development and research to campaign optimization and analytics. As adoption deepens, data quality, accessibility, and governance are emerging as critical priorities."A Show less Read more
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