Natura: Strategic Confusion And Subpar Execution [Seeking Alpha]
Natura &Co Holding S.A. American Depositary Shares (NTCO)
Company Research
Source: Seeking Alpha
Natura has repositioned itself in the masstige/low prestige segment, but lost strategic drive. Natura's strategic direction and integration of Avon have been challenging, making it a less favorable investment option. Natura ( NYSE: NTCO ) is a Brazilian beauty company with a global reach and relevant size in the industry. It operates in a market that generated $430 Billion in revenues in 2022 and is expected to grow at a 6% compounded rate throughout 2027, to $580 Billion. The firm, on the other hand, has abandoned some of its luxury franchises in favor of the integration of Avon, a mass-market beauty company. This integration failed to produce results, up to now, that justify the cost leadership needed to compete in such a market. The Case for Investing in Beauty Besides the above-mentioned growth engine, some parts of the beauty segment may also be characterized by demand resiliency and pricing power. There are mainly two reasons for this effect. The first is that part of
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NTCO
News
- Body Shop's UK Business Slides Into Bankruptcy [Barron's]Barrons
- UK beauty chain The Body Shop goes into administration after years of struggles [Financial Post (Toronto, Ontario, Canada)]Financial Post
- UK beauty chain The Body Shop goes into administration after years of struggles [Yahoo! Finance]Yahoo! Finance
- Body Shop's UK Arm Falls Into Administration: Statement [Barron's]Barrons
- Once pioneering Body Shop UK collapses into administration [Yahoo! Finance]Yahoo! Finance
NTCO
Sec Filings
- 2/6/24 - Form 6-K
- 2/5/24 - Form SC
- NTCO's page on the SEC website