The business behind Nintendo: How the gaming giant makes billions [CNBC]
NINTENDO CO LTD UNSP/ADR (NTDOY)
NASDAQ:AMEX Investor Relations:
nintendo.co.jp/ir/en
Company Research
Source: CNBC
Powered by a catalogue of iconic characters and franchises — including Mario, The Legend of Zelda and Pokémon — the company has turned nostalgia and broad family appeal into a durable business advantage. From humble beginnings making playing cards in 19th-century Japan, has evolved into one of the world's most influential gaming companies. Powered by a catalogue of iconic characters and franchises — including Mario, The Legend of Zelda and Pokémon — the company has turned nostalgia and broad family appeal into a durable business advantage. Its “fun over fidelity” ethos has helped it compete with larger rivals, and , without producing the most powerful consoles. This approach, combined with tight control over its hardware, software and intellectual property, has built a business with a market cap of more than $80 billion. Watch the video above to learn more about how Nintendo makes its billions, while maintaining a strong and steady profit margin. This is the first installm
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