See the movie, play the game: How Nintendo is pulling out all the stops to sell the Switch 2 [CNBC]
NINTENDO CO LTD UNSP/ADR (NTDOY)
NASDAQ:AMEX Investor Relations:
nintendo.co.jp/ir/en
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Source: CNBC
The gaming giant is betting on nostalgia and new gamers to drive sales of its flagship Switch 2 console and key games. The original Switch became Nintendo's best-selling console of all time. Nintendo is trying to replicate that success with the Switch 2. In this article TOPSHOT - A Super Mario character is pictured at a Nintendo display ahead of the launch of the company's Switch 2 console, an electronics store in the city of Nagoya, Aichi prefecture on June 2, 2025. Richard A. Brooks | Afp | Getty Images Nintendo arguably has the most recognizable characters in video games, from Super Mario to Pokémon. Now, more than ever, the Japanese giant is expanding the footprint of its valuable intellectual property (IP) across movies to merchandise and theme parks, betting on nostalgia and new gamers, to drive sales of its flagship Switch 2 console and key games. “These characters, like Mario and Pikachu, they're obviously Nintendo's main IP franchises, and because they are so r
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