See the movie, play the game: How Nintendo is pulling out all the stops to sell the Switch 2 [MSNBC.com]
NINTENDO CO LTD UNSP/ADR (NTDOY)
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Source: MSNBC.com
Built for BillionsSee the movie, play the game: How Nintendo is pulling out all the stops to sell the Switch 2Published Fri, Feb 27 2026@/in/arjunkharpal/@ArjunKharpalWATCH LIVEKey PointsIn this articleTOPSHOT - A Super Mario character is pictured at a Nintendo display ahead of the launch of the company's Switch 2 console, an electronics store in the city of Nagoya, Aichi prefecture on June 2, 2025.Richard A. Brooks | Afp | Getty ImagesNow, more than ever, the Japanese giant is expanding the footprint of its valuable intellectual property (IP) across movies to merchandise and theme parks, betting on nostalgia and new gamers, to drive sales of its flagship Switch 2 console and key games."These characters, like Mario and Pikachu, they're obviously Nintendo's main IP franchises, and because they are so recognizable, they have a massive appeal," Reuben Martens, a lecturer in film and media studies at Manchester Metropolitan University, told CNBC.In November, Nintendo President Shuntaro Fu
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