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Stock impact report

Video games can teach designers deeper lessons than ‘high score streaks' and gamification [Fortune]

NetEase, Inc. - American Depositary Shares, each representing 5 ordinary shares (NTES) 
Last netease, inc. - american depositary shares, each representing 5 ordinary shares earnings: 2/26 06:00 pm Check Earnings Report
US:NASDAQ Investor Relations: netease.com
Company Research Source: Fortune
“There is now capability for AI to learn the back catalog of games, to allow new generations to experience these games in new ways,” Zhang said. Beta Liu, an AI lead from NetEase Games, shared how the Chinese company was using the new technology in one of its flagship products: Sword of Justice, an MMORPG (massively multiplayer online role-playing game) centering on wuxia, a genre of Chinese fiction about martial artists in ancient China. What sets the game apart is its AI engine, which spawns countless non-player characters (NPCs) with unique storylines and characteristics. The NPCs don't just dole out quests, but remember players' decisions and act accordingly after. Since its launch in China in 2023, the game—set in the late Northern Song Dynasty and powered by DeepSeek's technology—has garnered millions of players. On Nov. 7, NetEase launched Sword of Justice in global markets. “AI is not only a tech buzzword, but also [powers] their [players'] companion and their creatio Show less Read more
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