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Stock impact report

NextTrip Tackles Travel's Biggest Frustration: Why Finding a Hotel Takes Longer Than the Flight There [Yahoo! Finance Canada]

NextTrip, Inc. (NTRP) 
Nobody knows if the TikTok video influenced the booking. This is travel's $8 billion problem. Companies are doubling their digital ad spend-from $4 billion to nearly $8 billion in just two years-but they can't prove which content actually drives bookings. Travelers consume 303 minutes of travel content across multiple platforms before booking. That's five hours of touchpoints scattered across TikTok, YouTube, Instagram, travel blogs, and streaming platforms, with zero attribution connecting inspiration to transaction. NextTrip, Inc. (NASDAQ: NTRP) believes it has the solution. While Google and Meta solved attribution for e-commerce, travel remains a black box. The booking happens weeks after the inspiration, often on a different device, through a different channel, making traditional pixel-tracking worthless. NextTrip's bet is that the company which solves attribution doesn't just win their own bookings-they become the measurement layer for the entire industry. The Proof That Show less Read more
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