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0 0 0.000695410292072308 0.000695410292072308 -0.00208623087621692 -0.000695410292072308 0 0.000695410292072308
Stock impact report

Latin America's Mercado Libre Pulls the Plug on Its Crypto Coin [Yahoo! Finance]

Nu Holdings Ltd. Class A Ordinary Shares (NU) 
Company Research Source: Yahoo! Finance
Mercado Libre is shutting down Mercado Coin. The company—which is bigger than Amazon in Latin America—announced through its Mercado Pago wallet that the token will stop functioning on April 17. Users holding the coin have three options: Sell it through the app, spend it as purchase credit on the platform, or do nothing and wait for it to be auto-converted to local fiat. Mercado Libre didn't explain the decision in its customer notice. The company did not respond to Decrypt 's request for comment. Mercado Coin launched in August 2022 in Brazil as an ERC-20 token on Ethereum, built along with crypto exchange Ripio. The idea was simple: buy selected products on the marketplace, earn tokens, use them on future purchases, or cash out. It never really caught on. The token expanded to other markets after its Brazilian debut, but it never built a meaningful base. It lived and died as a curiosity—a loyalty points system with extra steps and a dose of volatility. That last part is like Show less Read more
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