Nubank hires TikTok alum as marketing chief [Yahoo! Finance]
Nu Holdings Ltd. (NU)
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Source: Yahoo! Finance
This story was originally published on Banking Dive . To receive daily news and insights, subscribe to our free daily Banking Dive newsletter Nubank has hired a TikTok alum to serve as its global marketing director. Kim Farrell, who spent the past two-plus years as global head of creators at the social-media platform, will lead the development of Nubank's global brand architecture and governance, brand campaigns and global partnerships, the Brazilian challenger bank said Tuesday The announcement comes roughly a week after Farrell posted what she deemed a seemingly “impossible … big goodbye” on LinkedIn. “It was such an immense privilege and the best rollercoaster rocket ship ride,” Farrell wrote of her time at TikTok. “As for me, after a much needed few weeks off, I'm latching on to my next rocket ship next week.” Nubank will mark somewhat of a return home – at least in geographic focus – for Farrell, who began at TikTok in 2020 as a São Paulo-based director of marketing fo
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NU
Earnings
- 11/13/25 - Beat
NU
Sec Filings
- 3/25/26 - Form 4
- 3/23/26 - Form 144
- 3/23/26 - Form 144
- NU's page on the SEC website