Lilly, Novo lock horns in India's obesity drug race [Yahoo! Finance]
Novo Nordisk A/S (NVO)
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Source: Yahoo! Finance
Novo's strategy emphasizes price cuts and accelerated launches, while Lilly's products benefitted from hitting the market early. Both companies focused on aggressive outreach to doctors, heavier advertising about obesity, tie-ups with clinics, ?patient incentives and distribution deals with local drugmakers, according to doctors, analysts, medical representatives, patients and distributors who spoke to Reuters. Lilly has even teamed up in India with well-known Bollywood actors in a social media ?ad campaign about obesity. India, projected to have the world's second-largest overweight or obese population by 2050 in absolute numbers, is becoming a key battleground for obesity drugs. Analysts expect the global market for such drugs to hit $150 billion a year by the end of this decade. Although the U.S. remains ?the largest market for obesity drugs, early sales figures in India show rapid uptake, even though most patients in the world's most populous nation pay for the medication o
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NVO
News
- Medicare opens door to covering blockbuster drugs for weight loss [CNN]CNN
- Medicare opens door to covering blockbuster drugs for weight loss [CNN]CNN
- Novo Nordisk gets landmark obesity pill approved, with production ‘underway' in NC [Yahoo! Finance]Yahoo! Finance
- Stock Market Today, Dec. 23: U.S. Stocks Hold Near Records on Narrow Tech-Led Gains [Yahoo! Finance]Yahoo! Finance
- Novo Nordisk says FDA approved Wegovy pill to reduce body weight [Yahoo! Finance]Yahoo! Finance
NVO
Earnings
- 11/6/25 - Beat
NVO
Sec Filings
- 12/23/25 - Form 6-K
- 11/25/25 - Form 6-K
- 11/24/25 - Form 6-K
- NVO's page on the SEC website