Rise of Direct-to-Patient GLP-1 Sales Shakes Up Care Models, HCPs Split on Pharma's Expanding Role [Yahoo! Finance]
Novo Nordisk A/S (NVO)
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Source: Yahoo! Finance
NEW YORK, December 18, 2025 BUSINESS WIRE )--The 43rd Barometer from Sermo, a fast, frictionless HCP social engagement platform and leader in healthcare insights, shows that pharma-led direct-to-patient (DTP) GLP-1 prescribing programs are transforming treatment access pathways. Yet findings from 953 surveyed GLP-1 prescribers reveal sharp divisions over how involved pharma should be in clinical evaluation and prescribing. DTP Models are Gaining Ground and Disrupting Traditional Care Awareness of pharma-led DTP programs is widespread with 71% of HCPs saying they are very to somewhat aware of DTP platforms from companies like Lilly and Novo Nordisk. Endocrinologists and Advanced Practice Providers, including Nurse Practitioners and Physician Assistants, are the most aware of these models. The strongest divide in the study centers on pharma's expanding involvement in patient evaluation and prescribing. 31% of HCPs believe pharma can appropriately provide full clinical evaluatio
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NVO
Earnings
- 11/6/25 - Beat
NVO
Sec Filings
- 11/25/25 - Form 6-K
- 11/24/25 - Form 6-K
- 11/17/25 - Form 6-K
- NVO's page on the SEC website