As genetic testing blossoms, companies search for a killer app [Business News Network (BNN) Energy & Resources (Canada)]
Invitae Corporation (NVTA)
Last invitae corporation earnings: 2/19 04:05 pm
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Source: Business News Network
As genetic testing blossoms, companies search for a killer app Millions of Americans have taken genetic tests to help them learn more about who they are or how sick they could become. In a crowded field of firms selling DNA tests — 10 new products enter the market each day by one estimate — many of the companies are racing to sort out their own identities. Color Genomics Chief Executive Officer Otham Laraki, a former product manager at Google, likens genetic testing today to the early days of smartphones. When location data came on the scene, he said, everyone thought check-in apps like Foursquare would be a hit. But the killer app turned out to be a completely different use of GPS data: Uber. “Diagnostics on its own is not going to be the app,’’ said Laraki. Like some of its competitors, Color Genomics has recently shifted gears. It’s changing its focus from marketing medical tests to patients themselves to selling its service to companies that offer health care to large numbers of p
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News
- Invitae gets court approval for five-month bankruptcy sale [Reuters]Reuters
- Invitae gets court approval for five-month bankruptcy sale [Yahoo! Finance]Yahoo! Finance
- Genetic Testing Firm Invitae, Backed by SoftBank and Cathie Wood, Files for Chapter 11 [Yahoo! Finance]Yahoo! Finance
- Invitae files for Chapter 11 bankruptcy to address huge debt load [Seeking Alpha]Seeking Alpha
- Genetic test maker Invitae files for bankruptcy protection in US [Reuters]Reuters
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- NVTA's page on the SEC website