Amazon and Target offer free shipping for the holidays — why it has more power over consumers than discounts [MarketWatch]
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Source: MarketWatch
Amazon and Target offer free shipping for the holidays — why it has more power over consumers than discounts Amazon is shipping stuff for free — for all customers. Amazon said this week that it will start offering free shipping with no minimum $25 purchase to all U.S. customers throughout the holiday season. Previously, only subscribers to Amazon Prime, which pay $119 per year, were eligible for free shipping. The announcement comes days after Target TGT, -0.75% began its free holiday shipping program and marks the start of the holiday season free shipping offers by retailers. (Amazon did not immediately respond to request for comment.) Don’t miss: With free-shipping perk, Amazon’s 2018 shipping burden on track to top the $21.7 billion spent in 2017 Consumer Intelligence Research Partners released a report last year that found the estimated 100 million-plus U.S.-based Amazon Prime AMZN, -2.42% users spend $1,300 per year on purchases on the site, more than double the $700 fo
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