Realtor.com® Calls on Industry to Join Campaign to Stand up for Buyer Representation [Yahoo! Finance]
News Corporation - Class B (NWS)
US:NASDAQ Investor Relations:
investors.newscorp.com/investor-relations
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Source: Yahoo! Finance
SANTA CLARA, Calif. April 18, 2024 /PRNewswire/ -- Realtor.com ® is standing up for buyer's agents and is calling on the industry to join them in a new campaign that highlights to consumers everything that agents do for them before, during and after the homebuying process. The national multi-tiered integrated marketing campaign launches this week across print, digital and social channels and showcases an astounding 111 item to-do list that an independent buyer's agent facilitates during the homebuying transaction. The tagline, "Here's 111 things to-do, or, do 1 thing. Find a buyer's agent," is a call to action for consumers to find a trusted agent to represent their interests during the often costly and complicated home purchase process. The campaign debuted yesterday with full-page ads of the 111 item to-do list in the Wall Street Journal and New York Post. "Buyers need professional support and expertise while navigating the largest financial decision of a lifetime, especially a
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