Out-of-Town Shoppers Now Drive Demand in 87 of the Largest U.S. Markets, Realtor.com® Reports
News Corporation - Class A (NWSA)
Last news corporation - class a earnings: 2/6 04:45 pm
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Source: PR Newswire
Interest from out-of-market buyers has seen a structural shift since 2019, accounting for 61.9% of home views in Q4 2025AUSTIN, Texas, Feb. 26, 2026 /PRNewswire/ -- Cross-market home shopping continued to dominate the U.S. housing landscape in the final quarter of 2025. According to a new report from Realtor.com®, out-of-market shoppers accounted for 61.9% of online views for homes in the 100 largest metros, which is a significant shift from the 48.6% seen in the pre-pandemic era of 2019. While this search activity is down modestly from last year's 64.7% peak, the long-term trend highlights a more mobile and interconnected pool of home shoppers.Today, 87 of the largest 100 metros are driven primarily by out-of-market interest, leaving just 13 markets where local shoppers remain the majority of the audience."We have seen a fundamental change in where Americans who are shopping for a home are looking to live," said Danielle Hale, chief economist at Realtor.com®. "As the 'lock-in effect'
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- 2/5/26 - Beat
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- 2/26/26 - Form 8-K
- 2/25/26 - Form 8-K
- 2/24/26 - Form 8-K
- NWSA's page on the SEC website