CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising [Forbes]
New York Times Company (The) (NYT)
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Source: Forbes
Eric Wheeler, Founding CEO, 33Across 33Across A Series of Profiles of Innovators at the Forefront of Consumer Behavior and Business Transformation: Eric Wheeler, Founding CEO, 33Across. 33Across positions itself as the first open exchange delivering only viewable inventory and attention-based advertising. While the biggest players in the industry like Google, The Trade Desk and agency programmatic platforms like Xaxis scoop up the majority of the $50 billion now flowing through automated advertising trading platforms, specialist services have emerged to meet marketers’ needs for transparency and impact. “Our company is focused on solving the challenge of consumer attention for automated advertising. Our ‘Attention Platform’ is the first programmatic solution to unify high-impact creative, quality supply and true technology-driven scale,” says 33Across founding CEO, Eric Wheeler. The company name refers to the toughest crossword puzzles that can be s
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