17 leading PR pros helping social-media influencers on YouTube, Instagram, and TikTok promote and grow their careers [Business Insider]
New York Times Company (The) (NYT)
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Source: Business Insider
The publicists work with top influencers across TikTok, YouTube, and Instagram. In April, podcast star Alex Cooper gave Vogue an exclusive look inside her wedding weekend. The interview showed off intimate details from the event, taking her fans to the center of the celebration. Cooper has been featured in dozens of publications like Vogue since her career took off. These media opportunities came thanks to the help of her publicist, Cait Bailey — who also works with other superstar creators, including Alix Earle , Remi Bader, and the D'Amelios, on shaping their image, making public appearances, and managing press inquiries. Bailey is a publicist with Align Public Relations, a firm founded by Nicole Perez-Krueger, who's built most of the business on digital-first talent. In April, The New York Times profiled Bailey on her glamorous life working with the internet's top stars. "Because we understand that the landscape is ever evolving, we know the value of not only understanding
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