Ad for Lactation Cookies Returns to Times Square [The New York Times]
New York Times Company (The) (NYT)
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Source: The New York Times
Molly Baz, the cookbook author, and her pregnant belly, rhinestone bikini and breasts will be back up in Times Square, uncensored.A week afterThe New York Times reportedThe original imagery, with the words “Just Add Milk,” will now run for the next three weeks alongside a Seed billboard with a clear message: “Dear Molly, Thankfully we’re not (lactose) intolerant.”The partnership was the direct result of the anger and backlash on social media over what many called unjust censorship, said Ara Katz, the chief executive and a co-founder of Seed. The ad that featured Ms. Baz included no nudity — her breasts were covered by her cookies — yet was flagged despite the fact that Times Square billboards regularly run sensual lingerie ads.Ms. Katz read the original Times story last week and was determined to help. She reached out to the company that powers her company’s billboards, Lightyear Media, which did not just agreed to bring Ms. Baz back. “The women who work there gave us additional ad in
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