Apple may strike a historic deal with FIFA—and give a major boost to its streaming service [Fortune]
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Source: Fortune
The TV deal could be announced as soon as this month, with the tournament set to be held in the U.S. next summer, reported the New York Times , citing three people familiar with the matter. The agreement with Apple would be unique for FIFA, which usually strikes deals with several TV providers in different countries for global tournaments such as the World Cup. By contrast, the Apple deal may reportedly omit free-to-air-rights, which could make the tournament available to Apple TV+ subscribers only—a point that has raised concern among some FIFA senior executives, according to the Times “As a general practice, FIFA does not confirm or deny commercial discussions,” a FIFA spokesperson told Fortune Apple struck a similarly exclusive 10-year deal to secure the streaming rights for Major League Soccer at a $2.5 billion price tag last year . The agreement, which Apple dubbed MLS Season Pass, was prescient for the tech company. Subscriptions to Apple TV+ jumped by more than 100,000
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