Colorado passes brainwave privacy law to protect ‘what we think and feel' [Fortune]
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Source: Fortune
as sensitive personal data, giving it protections under the Colorado Privacy Act, which came into force last year. That means companies developing technology for reading brain activity would under certain circumstances have to get people's consent before using the information they glean from their brainwaves—the same right people already had in the state when it comes to other biological information, like fingerprints and facial images. As with these other biometric data, the protections only apply to brain data that's collected for identification purposes, as opposed to things like inferring emotions or seeing how the brain reacts to various stimuli. The new law, signed yesterday by Gov. Jared Polis, is focused on consumer-level neurotech devices, as the processing of such information was already tightly controlled in the medical domain. So this isn't really applicable to, say, Neuralink's under-development implant-based brain-computer interface (BCI), but rather non-invasive BCI
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