Gregory FCA Acquires BackBay Communications to Forge a Powerhouse in Financial Services Strategic Communications [Yahoo! Finance]
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Source: Yahoo! Finance
BUSINESS WIRE Gregory FCA , one of the nation's top 40 largest public relations firms, has acquired BackBay Communications , a specialized financial strategic communications agency with offices in Boston and London. Based on O'Dwyer's 2024 ranking of financial PR firms, the deal creates the country's sixth largest financially focused strategic communications firm. The BackBay acquisition is part of Gregory FCA's broader growth strategy and its third acquisition with minority investor Copley Equity Partners. The deal adds to Gregory FCA's deep bench of financial expertise with a stable of public relations and content professionals, including former journalists and analysts from The New York Times, Money, S&P Global, Celent, and American Banker. "Talent wins," says Greg Matusky, CEO and Founder of Gregory FCA. "While AI promises to disrupt our industry, talent is still the key driver. Complementing our award-winning, industry-recognized team, BackBay brings an impressive lineup of
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