The Inside Story Of The Houston Texans New Uniform Designs [Forbes]
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Source: Forbes
The Houston Texans have unveiled the first new uniforms since the club was founded. Here's the inside story on how a bold new secondary mark came about, bringing in a Houston heritage color, and how fan interaction, the NFL, and Nike fast-tracked the design. It's the week before the unveiling. Tucked inside NRG Stadium, in the club's largest conference room, the first updates to the Houston Texans uniforms since their inception in 2002 are laid out on the massive table. Helmet decals of different varieties are interspersed with a printout of the style guide showing color names with codes and textile types. Pages of contact sheets showing players modeling the uniforms are spread out. A rack with various merchandise – from polos to sweatshirts to tee-shirts — as well as several hats show how the designs and colors are scaled and presented for consumers. A draft of the video for the unveiling is shown. The Texans design team is pouring over them as I take it all in. Standing off to
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