A top exec at PR giant Edelman lays out its plan to invest in generative AI [Business Insider]
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Source: Business Insider
The firm plans to increase its investments in data and technology by more than 100% from 2024 to 2025. But Edelman faces tough competition from other PR firms investing in generative AI. Public relations giant Edelman is doubling down on its investments in generative artificial intelligence. The PR firm, which employs about 6,000 people, is building out its own technology structure to improve its services to big brands, which include Dove, Taco Bell, and eBay. To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. He also previously worked at Talkwaker and Weber Shandwick. Edelman plans to grow its investment in data and technology by over 100% between the fiscal years of 2024 and 2025. The firm's centralized AI team will grow by 6X during the same time period, Buchwald said. He declined to
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