Why Trust Is Essential To Success In Business [Forbes]
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Source: Forbes
Success in business flows from a myriad of factors, but a single compelling concept lies at the core, and that is the concept of trust. When it comes to trust, the external stakes are high. An Economist analysis of a well-known automotive company, financial services brand, and a handful of other corporations reported that a company loses 30% of its value when it suffers a loss of trust. And, as Paul J. Zak, founding director of the Center for Neuroeconomics Studies, has written , the internal stakes can be even higher: “Employees in high-trust organizations are more productive, have more energy at work, collaborate better with their colleagues, and stay with their employers longer than people working at low-trust companies.” At a fundamental level, a business cannot be built without adequate investment, and those investments are only made if funders trust that the creators of the business have constructed a model that can deliver the financial success that has been promised.
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