A WSJ Article Shows How Generational Labels (And Age) Diminish A Story [Forbes]
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Source: Forbes
Within a week, the Wall Street Journal and New York Times published articles on the same topic: older Americans not selling their homes. The stories resulted from a Redfin survey looking at U.S. Census data on home ownership of three-bedroom-plus dwellings owned and occupied by each generational label, by household type and size. The framing of the WSJ article left much to be desired, while the NYT's coverage of the same topic was (for once) a model to follow. Here's why. Generational Labels The WSJ article was published on April 13 with the headline, Any writer looking at SEO and keywords can quickly figure out that using generational labels is one way to increase clicks–especially when the headline suggests that one age cohort is acting offensively or hurting another. Labels perpetuate bias and stereotyping, which can lead to generation-bashing and finger-pointing, creating mistrust, disengagement and talent loss. This is one of the reasons why the decided last year to stop u
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