Duolingo redesigned its owl to guilt-trip you even harder [The Verge]
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Source: The Verge
Brace yourselves, you’re going to learn so much Spanish At the top of the list of people and beings I least want to disappoint are my parents, followed by the Duolingo owl. His name is Duo, and if I happen to skip a week of Japanese lessons, he appears in my inbox, crying in a pool of tears and begging for me to come back to the app. The developers at Duolingo know this email campaign works, because they’ve A/B tested several iterations of the crying owl, down to how many teardrops he sheds. Today, the company is launching its biggest redesign in five years, and Duo is at the forefront. Now the owl’s illustration has been simplified to make it easier to animate, and he’s been given a wide array of expressive emotions in hopes that users will become more attached to the mascot. He’ll even cry animated tears in your inbox now. “It’s so sad and pathetic :(,” a Duolingo spokesperson told me. Changing Duo’s design was a task that, according to Duolingo CEO and co-
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