How TikTok became 2020's most important music platform — from 'Old Town Road' to 'Toosie Slide' [DailyFinance (AOL.com)]
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Source: DailyFinance
How TikTok became 2020's most important platform — from 'Old Town Road' to 'Toosie Slide'ShareDillon ThompsonApr 22nd 2020 11:33AMThere’s something familiar about the most popular song of 2020.Roddy Ricch’s breakout single, “The Box,” spent 11 weeks at the top of theBillboard Hot 100more than 1 billionExactly one year ago, things were in a pretty similar place. “19-week runrecord-breakingLil Nas XThat’s not the only thing the two tracks have in common. “Old Town Road” and “The Box” both got their start on fodderAnd they aren’t the only ones. In the past year, TikTok has become a monstrous force in the industry — one that’s launched new stars, resurfaced old hits and influenced mainstream in a way that few platforms ever have.“I think it can always get bigger,”Kevin RutherfordRutherford is at the front lines. Week after week, he sees songs go viral on TikTok and immediately climb their way to the top of the charts. Now, he and the rest of the industry is trying to figure out what’s
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