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Stock impact report

Real Vs. Fake ‘Premium’ Publishers—How Can You Tell? [Forbes]

New York Times Company (The) (NYT) 
Last new york times company (the) earnings: 2/6 07:00 am Check Earnings Report
Company Research Source: Forbes
Here’s a quandary for you to ponder for a bit. Mainstream publishers that you’ve heard of - Conde’ Nast, Meredith, Hearst, New York, Times, etc. call themselves “premium.” Fake sites created solely for ad fraud also call themselves “premium.” The invalid traffic (IVT detection technologies that you currently pay for report 1% IVT on the real, mainstream premium publishers and also report about 1% IVT on long tail sites you’ve never heard of; nor has any other human. How, then, can you tell apart real premium publishers from fake premium publishers? Further reading:Everything is Awesome! Everyone Keep Buying!You pretty much cannot (tell them apart if you rely on these fraud verification companies to measure IVT. Further, there is no way for you to verify whether they measured it correctly or not, because they are “black box” (i.e. they don’t reveal their secret sauce of how they measured or what they measured. Even the MRC ( Ratings Council that accredited these companies for IVT measu Show less Read more
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