The Top AR Apps, Projects, And Activations Of 2019 [Forbes]
New York Times Company (The) (NYT)
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Source: Forbes
Here are the top augmented and mixed reality apps, activations, experiences, and projects of 2019. The line between Augmented Reality and Mixed Reality—where one even exists—is a contentious one. Traditionally speaking, the difference lies in the depth of interactivity, with AR referring to overlaying the world with information and MR referring to digital content that interacts “back” with the physical world. In practice, the terms have become not only interchangeable, but caught amid corporate turf wars. So, for practical purposes in this list, I’ve taken an “all of the above” approach with “AR,” referring to anything that lives on the spectrum between smartphone AR apps to creative uses of headset technologies to holographic performances. After all, whatever this category is, it’s a vital component of the XR industry, with some 2019 saw innovation across a wide swath of categories: news, marketing, social justice, event, creativity, and more. The below apps and activations were incl
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