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Stock impact report

Olaplex: One Trick Pony [Seeking Alpha]

Olaplex Holdings, Inc. (OLPX) 
Company Research Source: Seeking Alpha
While there have been macro headwinds, Olaplex's current issues appear to be the result of increased competition. Olaplex's sales are expected to decline further in 2024, even as the company increases its investments in areas like sales and marketing, a necessary response to competition. Olaplex's stock appears attractively priced but this may be a mirage due to the company's deteriorating fundamentals. Olaplex's ( NASDAQ: OLPX ) business continues to struggle, with weak sales and rising costs dramatically undermining the company's profits over the past few years. While the stock now appears attractively priced, particularly if the company can return to growth Recommended For You Recommended For You Show less Read more
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