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Stock impact report

Olaplex stock has plunged since its IPO. Here's how the hair care brand is trying to turn itself around [CNBC]

Olaplex Holdings, Inc. (OLPX) 
Company Research Source: CNBC
Although the case was dismissed, the brand's reputation suffered, and since its IPO in 2021, the company has lost nearly 95% of its value. Now, it's trying to turn around its business and regain its market share and brand loyalty. In this article When prestige hair care brand Olaplex first debuted on the Nasdaq in late 2021, it surpassed pricing predictions and gained momentum fast. The company opened at $25 per share, an increase from its initial public offering pricing estimates. It was part of a broader group of retailers that went public that year amid an IPO boom. Olaplex hit its all-time high just a few months after its public debut, reaching a price of $29.41 on Jan. 3, 2022. But that run didn't last long. Since its IPO, Olaplex's stock performance has plunged drastically, losing nearly 95% of its value. The S&P 500 , meanwhile, has gained more than 50% over the same period. Now, the company is hoping to turn its performance around. "We are encouraged by the mome Show less Read more
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