A Conversation With Accenture Song's Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success Today [Forbes]
Omnicom Group Inc. (OMC)
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Source: Forbes
There is a necessary type of brand alchemy required today that strikes the right balance of creativity, technology, and data, without the sacrifice of humanity. To wit, we are amidst an AI revolution and the customer topography has never been more complex. Finding the right mix of algorithm and emotion is the Holy Grail, no matter who you are trying to reach, or what you're trying to solve for. Accenture Song's Jatinder Singh On The Necessary Brand Alchemy Required For Organizational Success ... [+] Today As a result of this seismic shift underway, I wanted to speak with someone at the forefront of the intersection of art, science and where its next frontier, particularly Generative AI, is headed. I recently sat down with Jatinder Singh, Global Head of Data & AI at Accenture Song. He is a marketing science visionary having spent years in senior roles at leading companies such as Omnicom, Havas Discovery, and Universal McCann. Following is a recap of our conversation: Billee Howa
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