ChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rollout [CNBC]
Omnicom Group Inc. (OMC)
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Source: CNBC
Three of the world's largest ad agencies, WPP, Omnicom and Dentsu, are part of the testing program. The pilot program runs through March and the ad commitments required were unusually high for this type of ‘alpha' experiment. When OpenAI first announced it was rolling out ads on ChatGPT , brands and agencies across Madison Avenue were eager to test the new format to figure out their artificial intelligence advertising strategies. The high-profile announcement, which was far more public than a typical “alpha” test of a new format, presented a massive opportunity. Three of the world's largest ad agencies are part of the testing program, including WPP, Omnicom and Dentsu So far, the test is moving too slowly to meet the hype, according to multiple ad industry sources who spoke on condition of anonymity in order to discuss the details. The sources told CNBC that OpenAI's test program is frustrating many of its partners because of the conservative rollout. The ad commitments
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