Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape [Yahoo! Finance]
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: Yahoo! Finance
PARIS and NEW YORK April 15, 2024 /PRNewswire/ -- Equativ , the global independent ad tech company, today announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant investment in the past year, and with the increasing importance of controlled media buying solutions due to the loss of third-party cookies, the platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers. The extended offering also boasts a host of features driving innovation at scale and unlocking competitive differentiation using bespoke media products. This includes fueling simplified creation of data-enriched deals across multiple media owner
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OMC
Earnings
- 4/16/24 - Beat
OMC
Sec Filings
- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- 4/11/24 - Form ARS
- OMC's page on the SEC website