Fitch sees 2020 advertising recession as a result of COVID-19, with effects lingering next year [MarketWatch]
Omnicom Group Inc. (OMC)
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Source: MarketWatch
The economic shock resulting from the COVID-19 pandemic will result in a "significant near-term pullback" in advertising, leading to an ad recession in 2020, according to Fitch Ratings. The credit rating agency expects overall ad spending to contract in the mid-to-high single-digits percentage range this year, and then declining in the low-to-mid-single digits range in 2021. U.S. TV viewing has increased, as people follow shelter-in-place restrictions, but while ad impressions will increase, the overall value of ads will decline because of the lack of sports and other live programming, Fitch said. Traditional media advertising, which declines expected in the low-to-high-teen range, will fare worse than digital advertising, which is expected to be more resilient. Print declines are expected to be in the low-double-digit to high-teens range while radio and outdoor ads are expected to fall in the low-double-digit range, as as time spent commuting and in automobiles are reduced. Large tra
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News
- Omnicom Group (NYSE:OMC) had its price target raised by analysts at UBS Group AG from $99.00 to $108.00. They now have a "buy" rating on the stock.MarketBeat
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- Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal [Yahoo! Finance]Yahoo! Finance
- Omnicom's CEO breaks down his plan to beat rivals in AI after the ad giant's blockbuster $9 billion IPG deal [Business Insider]Business Insider
- Omnicom to cut 4,000 jobs, shut several agencies after IPG takeover, FT reports [Yahoo! Finance]Yahoo! Finance
OMC
Earnings
- 10/21/25 - Beat
OMC
Sec Filings
- 12/5/25 - Form SCHEDULE
- 12/3/25 - Form S-4
- 12/2/25 - Form 8-K
- OMC's page on the SEC website