Ketchum and Michelin Win Best Public Relations Campaign of the Year
Omnicom Group Inc. (OMC)
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Source: PR Newswire
NEW YORK, June 7, 2019 /PRNewswire/ -- Leading global communications consultancy Ketchum and Michelin were honored with the Best of Silver Anvil award for Michelin North America's "Teens Prove Their #StreetTread" campaign, making it the best campaign of the year, according to the Public Relations Society of America. Selected by a distinguished panel of judges, the top award was presented at last night's Silver Anvil awards ceremony in New York, which recognizes the best in strategic public relations planning and execution. In addition to winning the evening's top honor, Ketchum received four other Silver Anvils, and it continues to hold the record for winning the most Silver Anvils, with 184 since the program's inception. Ketchum and its clients also were awarded five Awards of Excellence."Great insights are at the heart of every creative idea, and the insight that ultimately led to Michelin's '#StreetTread' program is a testament to how deeply ingrained our teams are with the ne
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