McDonald's AI-Generated Ad Controversy, Explained [Forbes]
Omnicom Group Inc. (OMC)
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Source: Forbes
McDonald's has released an AI-generated Christmas ad, sparking online backlash, which grew fierce enough that McDonald's turned off comments on YouTube, before setting the video to private However, the AI-generated ad can still be found online. On X (Twitter), commentators celebrated the victory against the fast food giant, with some coming to the conclusion that “bullying works.” McDonald's follows in the footsteps of Coca-Cola and Toys“R”Us —both companies released AI-generated ads which were torn apart by online critics. Unlike Coca-Cola's recent ad , which largely features animals, the McDonald's ad shows a speedy montage of AI-generated humans experiencing holiday disasters (AI struggles to generate consistent footage for a prolonged period of time, so the shots are incredibly brief). Despite the undeniable progress made in the latest generation of AI-video models, the ad very much invokes the uncanny valley, highlighting the awkward limitations of the technology. GO
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- Not lovin' it: McDonald's pulls AI-generated Christmas ad after social media backlash [MSNBC.com]MSNBC.com
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