OMNICOM MEDIA STUDY REVEALS NEW RULES FOR BRAND GROWTH IN THE ERA OF FRAGMENTED INFLUENCE [Yahoo! Finance]
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: Yahoo! Finance
NEW YORK Jan. 5, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today released a new research report - The Future of Brand Influence - revealing how the dynamics of brand growth are being reshaped by a fragmented and increasingly complex influence ecosystem, where traditional advertising now represents just one of many forces shaping consumer decision-making - alongside influencers, peer commentary, retail environments, and AI-driven recommendations. Supported by research conducted by Omnicom Media Intelligence, the report explores how the long-standing fundamentals of brand growth - physical and mental availability - must now be expanded to include emotional availability , as consumers exert greater control over how, where, and from whom they receive information. "Influence used to be relatively linear and predictable," says Joanna O'Connell, Chief Intelligence Officer, Omnicom Media North America and lead author of the study. "Today, brand mess
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News
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- Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands [Yahoo! Finance]Yahoo! Finance
- Is Omnicom Group (OMC) Pricing Reflect Recent 8.4% Rise And Interpublic Merger Hopes [Yahoo! Finance]Yahoo! Finance
- Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for BrandsPR Newswire
OMC
Earnings
- 10/21/25 - Beat
OMC
Sec Filings
- 1/8/26 - Form SCHEDULE
- 1/5/26 - Form 4
- 1/5/26 - Form 4
- OMC's page on the SEC website